ICE marketing campaign hits home with pre-registration up 6%

The World of theatre, Shakespeare themed, multi-media marketing campaign in support of ICE 2017 is proving effective with pre-registration figures showing a 6% uplift, year-on-year. Senior Marketing Manager, Dan Stone, who has been responsible for implementing the campaign, confirmed the figures were ahead of where ICE was at the same stage last year.  He said: “Pre-registration figures serve as an indicator only.  What it means is that we have more people considering coming to ICE than we had at this stage 12 months ago. The majority of our pre-reg will be committed, long-term supporters of the brand: the additional 6% [ ] The post ICE marketing campaign hits home with pre-registration up 6% appeared first on Coinslot.
/2017/01/20/ice-marketing-campaign/